{ our mission }

We believe that animals should be raised with compassion and respect, just as nature intended. All of our animals are raised freely and humanely on abundant, grassy pastures by family farmers who share the same high ethical standards that we do. Guided by our principles of kindness for animals, people and planet, we work each day to put more care in every acre.





We were raised to believe that the earth provides for all of us, and therefore, we intend to care for the earth in return. As a result, environmental sustainability has always been at the core of what we do.

In Australia, we implemented covered anaerobic lagoons to reduce greenhouse gas emissions and we are an active participant in Australia’s full-scale life cycle analysis of the environmental impact of beef and lamb production from the farm to delivery in the United States.

In the United States, we updated our processing center with solar energy and reduced energy usage.

We are relentless in our pursuit to reduce – reuse – recycle and decrease our carbon footprint.